Scaling Your Business GROWTH Stage

🔥 🔥 “Be crystal clear on your messaging and it is not from your perspective, it is from your client's perspective and your perspective clients.” 🔥 🔥

Yes, our Founder and Fractional CMO, Melanie Asher, MBA was featured on The Revenue Maze podcast. Listen to hear that great quote and other points about how to make your business CREDIBLE and RELEVANT. Melanie joins the host Valerie Cobb to share some tips on how to get out of the revenue maze;

💲 Be crystal clear on the messaging you send. The m…

As fractional work gains popularity, various fractional CMO models are emerging. Some models focus exclusively on short-term strategic initiatives, like building a marketing plan or providing input on a strategic initiative, like a product launch or market expansion. In contrast, others focus on long-term engagements providing leadership and integration of every aspect of an organization’s marketing team and program.

The fractional model is especially advantageous for financially constrained co…

A fractional CMO can be an effective solution to the strategic shifts we’re seeing in corporate structures and the evolving role of the Chief Marketing Officer. Considering the many strategies, tactics, channels, and platforms available to drive growth, and coming up with a holistic marketing plan that takes a business’s stage and industry into account is a complex job. This is one of the core responsibilities of a Chief Marketing Officer—long-term strategy.

‍That is the role of a CMO or market…

Culture is not easy to build. It's even harder to change. Mark Scrimenti is a Fractional COO/CPO and Founder of Vivid Path Growth Consulting. This is his specialty. This is a shortened and modified version of a longer article that he wrote on his blog. You can check it out here.

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And Mark Scrimenti says...

I don’t need to tell you how the pandemic and post-pandemic conditions continue to disrupt the workplace status quo. As a fractional COO specializing in small and m…

A Fractional CMO offers a unique mix of flexibility, cost-efficiency, deep experience, and specialized expertise, adeptly filling the gaps left by the ever-changing landscape of traditional marketing roles. Through many conversations with founders and executives, we’ve identified some of the most common indicators that it’s time for an organization to hire a fractional CMO. The following six signs might indicate that your business is ready for a fractional CMO.

So how do you know you are ready …

In continuing my series about fractional executives, I really wanted to feature a fractional CFO. Anthony Nitsos is a fractional CFO and founder of SaaS Gurus. 

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And Anthony Nitsos says…

Did you know that most fractional CFOs do not do finance? It’s true. They really do accounting! This means they are focused on collecting the data from various sources, classifying the data in the accounting system, and producing financial reports, KPIs, and metrics. These…

I don't often feature guest blog posts, but lately, I've been meeting amazingly talented leaders that I've changed my mind. Here is an article that will get you thinking from Valerie Cobb, fractional Chief Revenue Officer and the host of The Revenue Maze Podcast. If you haven't subscribed to it yet, I do recommend you subscribe today. And thanks for the plug Valerie!

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And Valerie Cobb says...

What happens when thought leadership, the former chairman and CEO of Google,…

The goal of this stage is to be ready to scale and build a much bigger business. In this stage, your focus is on building a scalable infrastructure to improve your selling as well as how you deliver the products and services that you offer--customer experience.

You'll be focused on questions like:

• How can I make this more efficient?
• Is there a way that could be easier for me to do this?
• How can I make fewer sacrifices (money, time, or energy) to complete this task?

Efficiency may sound …

What does it mean to scale your business?
How is it different from growing your business?
Is scaling the same for all businesses?

These seemingly common questions have very different answers. Growth and scaling are often talked about as if they were one and the same. But they're not and it's important to know the difference.

Scaling is about increasing revenue without incurring significant costs. The intention is that as revenue grows, expenses only increase incrementally. When an organizatio…

The sales funnel is dead—well at least it should be. Yes, many companies love them, but the reality is, that building your brand with a lead funnel approach is a lot like a dog chasing its tail. It requires a lot of energy, for short-term results. The second you stop, the momentum stops, and you’re left feeling unstable and dizzy. If that isn’t enough, according to Forrester, less than one percent of the leads that come out of the bottom of that funnel will be loyal clients. That’s a lot of time…