5 Conversational Marketing Strategies To Help Your Business Grow

You have probably heard about conversational strategies before but do you really know what they are? After all, there are many ways to communicate with your customers, but not everyone knows how to do it effectively. Conversational marketing is a type of inbound marketing that enables you to connect with your audience in an organic way and can impact every part of your business. When done correctly, it can create authentic experiences, build relationships, improve lead generation quality, and provide you with valuable insights into your customers.

Today's clients rightfully expect instant responses and to feel heard and valued. Conversational marketing is customer-centric and doesn't alienate B2B buyers. It's intended to provide instant value to your market before they choose to do business with you, during the sales process, and throughout the client engagement. It can even help you develop better products and services. 

Are you wondering about the difference between conversation marketing and an inbound marketing strategy yet? Well, conversational marketing is a part of your inbound marketing strategy. Think of inbound as the "pull" tactic to attract customers through specific channels while conversational marketing is where the actual conversations are occurring. Your clients don't have time to engage with traditional sales funnel tactics. According to a Conversational Marketing Study by Drift, 27 percent more B2B expressed frustration with old school forms in 2021 than in 2020, email usage has dropped by 25 percent since 2020, and the demand for immediacy is growing at an average year-over-year rate of 64 percent.

Let's cover five conversational strategies that you can start using today to build rapport with your clients. 

Ask Questions.

One of the easiest ways to make a connection with your customers is by asking them questions. By doing so, you are showing interest in them as people and demonstrating that you care about their needs. Questions also help you learn more about your customers, their businesses, and their goals. The key here is to keep the questions conversational. While yes there are boring questions that you need to ask for your own information but don't lead with those. Lead with the questions that are most important to your audience. Don't forget to respond - Once you have asked questions, respond to what they said in a way that proves you've listened to them. That leads us to the next...

Listen to What Your Audience Has to Say.

What's that saying? You have two ears and one mouth for a reason. Listen to what your audience has to say. This is one of the most important conversational strategies because it shows that you are interested in what they have to say. If you listen carefully, you will notice when they are talking about something that interests or is relevant to how you can help them. Then, ask them questions to find out more about it. Make sure to repeat back to what you just learned to ensure that you understood it correctly. This gives them the opportunity to add any clarifying details that either you didn't catch or they forgot to mention.

Be Empathetic.

Empathy is an essential part of building relationships with people. People who feel empathy tend to be more successful than those who don't. In fact, studies show that people who exhibit empathy are more likely to succeed in business. Being empathetic is about resisting the urge to make things about you or your brand. Your customers should feel like they’re at the center of your mission and your message. That means communicating with them about their needs and problems, not going on and on about how great your company and its offerings are.

Remember, when people feel connected, they are motivated to get involved or to commit to doing business with you. 

Be Interested.

If you want to make a good impression on your customer, you need to show them that you care. This means being interested in what they're saying. Listen carefully and ask questions when appropriate. You can do this by being clear about their needs and wants as they articulate them, teaching them something new, or inspiring or helping them to accomplish something important to them. It's ok to have a goal, but don't preach your call to action. Let them make their own conclusions and allow the presented information to speak for itself. 

Give Compliments.

One of the easiest ways to connect with people is by giving them compliments. People love to hear nice things about themselves. So, compliment your client on something they have done well. Make sure to stay away from addressing your competitors' shortcomings. Instead, focus on the positives of your brand, how it's different, or the industry as a whole. 

These marketing strategies are important for any scaling business. They allow you to connect with your client in a way that will build trust, credibility, and loyalty. Omicle delivers brand clarity, marketing strategy, and operational efficiency to prepare founders to scale their business. If you are ready to scale your business, contact us today to get started.