What's Slowing Down Your Content Creation Cycle?

Are you constantly annoyed at how long your content cycle seems to take to come back round again? You’re often scrambling to make blog posts and website copy on the fly, with a 1 to 2 hour turnaround on each; trying to get this kind of content approved at that time is even trickier! 

So what’s going on here? What’s slowing down your content cycle? And is there an easier way to ensure you always have something high quality that’s ready and waiting to go out? Absolutely! And if you’re keen to make a positive change here, we recommend looking at the three factors below.

A Lack of Ideas

Thankfully, there are a variety of ways to consistently find good content for your brand. 

Amongst the long-time greats of working with content writers and/or ensuring you’re utilizing customer feedback within your copy, you can also start working with a GPT Chat for a smooth content stream when you really need one. 

Using an AI tool from time to time could help to fill the ideas gap that exists in every single content calendar. Sometimes you just need a little bit of prompting in return to find the content ideas you really need!

Very Little Content Repurposing

How often do you repurpose the content you’ve already made? If it’s rare for you to do so, this could be a big issue within your content creation cycle.

Anything you’ve already put on either your company’s blog can be tweaked and turned into a new piece of content for another platform. 

There are various ways to do this, including turning a blog post into a YouTube video or podcast episode, as well as turning something like a snappy explainer video into an infographic that’s easier to share for visual audiences. 

This should cut out at least 50% of the usual time it would take to create new content within your cycle, and ensure you have a free flowing list of ideas to put out within your calendar.

No Proper Content Calendar to Follow

Speaking of calendars, do you actually have a proper content calendar to follow? If you don’t, this could be the root cause of your content cycle issues. 

If you’re always playing catch up because you haven’t planned anything in advance, you’re never going to feel like you’re on top of your content creation!

There are a variety of apps to make use of here, or you could simply make a Google or Excel sheet for a content calendar of your own; you should be able to find templates online for this as well. 

So, what’s slowing down your content cycle? It could be one of the points above, or it could indeed be all of them! Make sure you iron out these issues ASAP, as without a proper calendar to follow, a bit of content repurposing, and having something to bounce ideas off of, you’re always going to feel like you’re on the back foot.