Corporate Culture Eras and What is Next?

In the 19th century, most of the successful CEOs had the approach of defeat and conquer which ended up eliminating their competition by either putting them out of business or acquiring them. This was perceived as desirable and successful, until antitrust laws made that monopolistic.
When the Great Depression hit in the 30s, successful CEOs now needed to understand marketing and have a marketing approach to running a business. This led into the golden age of advertising where every company who mattered, competed for your attention—could they persuade you to buy their stuff. To this day, these are still perceived as some of the most successful companies of all time.
Then in the late 70s and 80s, when inflation drove the cost of capital up, finance-oriented CEOs thrived. Those that kept the share point high were considered successful companies. To this day, we still judge a CEO based on their ability to keep the share price where investors want it.
With the economic downturn of 2008, I think we have begun another new corporate culture era. One that is more focused on what the customer wants and the company’s new responsibly to listen and respond to them. What does that mean for leadership, or determining success? I guess we will see . . .
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