Customer Experience Strategy
While there are elements of a brand that need consistency, the overall strategy of building a brand needs flexibility. Your customers, the market, our society, and our culture are not the same as they were—and are not the same as what they will be in the future. Needs change. Wants and desires change, and your brand needs to be able to adapt.
Luckily, modernizing your brand online isn’t as difficult as you might think. Here are just a few tips to help you get started.
The Art of Social Media…
One problem businesses have is in getting their businesses out into the world. The visibility of their brand and the value that they provide. Some leaders are naturally better at this than others. For some, they may be more introverted. While others might be more extroverted and better suited to getting their business and brand out there. Some may be investing all their time in the actual running of their business and might just not be quite sure which direction to take. The good news is that th…
With the everlasting pandemic and urgent need for continuous digitization, it has become evident that buyers are savvier than ever—whether they realize it or not. Smartphone use for daily transactions has had a significant impact on the increasing digital trends. A recent survey has proposed that mobile users account for approximately 61% of the US population, while 187.5 million users will likely make a purchase using mobile or web by 2024. For digital marketers, it is vital to find effective w…
I was in a meeting the other day and the topic of digital disruption came up. The person I was meeting with described it as something that should almost be feared, which surprised me. I dove deeper into why he felt this way, what I learned was it was a response to some media-driven content that he was exposed to. So, I want to share with you how I explained digital disruption as an opportunity for him.
“Digital” is not a thing—it’s just as much a part of our lives as going to work, figuring out…
Gen Z is just getting started and the future customer of every business. They were born between the years of 1996-2010. While they are young, they have all grown up with the Internet in their pocket, smartphones and tablets, and they prefer to use them over a computer.
What Key Events Influenced Gen Z?
- 2000+ - Global Terrorism
- 2000s – Increased Awareness of Shared Family Responsibilities
- 2007-2009 - The Great Recession
- 2007-2013 – Increase in Gun Violence
- 2008 - Election of Barrack Obama…
The generation that the media loves to hate and is the most targeted in marketing was born between the years of 1980-1995. They have taken over the workplace and some don’t even remember a world without the Internet or cell phones.
What Key Events Influenced Millennials?
The forgotten middle child or the sandwich generation, previously known as “the slackers” or being the “problematic” generation because they never really tried very hard and are very independent. They were the first generation of “latchkey kids” with dual-income families and an increased divorce rate of their parents. Gen X is the smallest generation born between the years 1965-1979. They are juggling raising their kids, paying mortgages and tuition, getting ready to retire, and caring for their…
Tell us where you want to be, and We’ll get you there.
Executive-Level Expertise | Interdisciplinary Approach | Cost-Effective
What is a Fractional Chief Marketing Officer?
The rise of the Fractional CMO comes at a great time: CEOs are looking to make sense of both the digital transformation and the pandemic and CMOs thrive on the opportunity to problem-solve, a chance to leave a lasting impact on the companies that we align with, and have an entrepreneurial spirit. …
Tell me where you want to be, and I’ll get you there.
Fresh Perspective | Executive-Level Expertise | Interdisciplinary Approach | Cost-Effective
What is a Virtual Chief Marketing Officer?
A Virtual CMO is someone with the ability to work with you to reveal your business goals, design the strategy, programs, and operations you need to reach them, and then execute – all without having to hire and manage full-time staff.
A Virtual CMO can save your reputation and increase your rev…
Late spring is when the chatter about “generations in the workplace” takes over my newsfeed. It makes sense, seniors are getting ready to graduate and executives need to know what they are in for with “this generation”. And, every year it is pitched as “something new” or “something impossible” or…well you get the idea - you’ve read the articles.
What’s often not talked about is WHY is this generation the way they are? WHAT influenced them to have the beliefs they have or their responses to mark…
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