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Customer Experience Strategy | CX Strategy

Blog-RevenueMaze

Melanie Asher, MBA Interviewed on The Revenue Maze Podcast with Valerie Cobb

🔥 🔥 “Be crystal clear on your messaging and it is not from your perspective, it is from your client's perspective and your perspective clients.” 🔥 🔥



Yes, our Founder and Fractional CMO, Melanie Asher, MBA was featured on The Revenue Maze podcast. Listen to hear that great quote and other points about how to make your business CREDIBLE and RELEVANT. Melanie joins the host Valerie Cobb to share some tips on how to get out of the revenue maze;

💲 Be crystal clear on the messaging you send. …

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Blog-OldNewDirection

Case Study: From Divided Attention and a Lack of Accountability to a United Direction

All organizations if they last long enough will eventually plateau. They will reach a point where they’ve established brand recognition in the market, have loyal customers, and are perceived as a “traditional” brand. Usually, when a brand is described this way, it means that it is outdated but can still be relied upon for something.

This success should be celebrated and it’s vital that the leaders of the organization recognize that what got them there, isn’t going to take them successfully into…

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Blog-LaptopColorful

Guest Post: How to Connect Your Brand with Reverence to Increase Your Social Impact

Continuing my guest post series, here is an article from Eben Greene, President and Vision Keeper of the top change management agency, ShiftUp. You've heard me talk about him before, he helped with the Omicle rebranding and we've partnered on projects.

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Eben Greene says...

Like meeting someone for the first time, your initial encounter with a business can leave a lasting impression. That feeling or belief in a company or product branding is powerful. It lays the gro…

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Blog-Transform

Scale Your Business Better: The TRANSFORM Stage

The goal of this stage is to focus on long-term clients and long-term growth. This is all about continuing to improve your client experience and identifying where your next best opportunity lies. The questions you'll ponder will be:

  • Will it be a new market, a new vertical, or a new product or service?
  • Will you expand your current offerings?
  • Will you seek to acquire another company?
  • Will you seek to be acquired?

This stage is about making opportunistic, long-range decisions. Your focus i…

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Blog-Growth

Scale Your Business Better: The GROWTH Stage

The goal of this stage is to be ready to scale and build a much bigger business. In this stage, your focus is on building a scalable infrastructure to improve your selling as well as how you deliver the products and services that you offer--customer experience.

You'll be focused on questions like:

  • How can I make this more efficient?
  • Is there a way that could be easier for me to do this?
  • How can I make fewer sacrifices (money, time, or energy) to complete this task?

Efficiency may sound …

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Blog-Launch

Scale Your Business Better: The HUSTLE Stage

A better name for this stage would be “AHHH THERE’S ANOTHER FIRE”. You don’t know what you don’t know about your product, service, or market, yet.

This stage is all about identifying the actual problem that your product or service is intended to solve as well as the actual audience that is willing to pay for it. This is a reactive stage mainly focused on lead generation. All questions that need to be answered will fall into one of two categories:

  • Are you creating a solution that fits the mar…

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Blog-BigChanges

Scale Your Business Better: 3-Stages You Need to Know

What does it mean to scale your business?
How is it different from growing your business?
Is scaling the same for all businesses?

These seemingly common questions have very different answers. Growth and scaling are often talked about as if they were one and the same. But they're not and it's important to know the difference.

Scaling is about increasing revenue without incurring significant costs. The intention is that as revenue grows, expenses only increase incrementally. When an organizatio…

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Blog-Flywheel

It's Time to Abandon the Sales Funnel. Scale Your Brand with a RevOps Flywheel.

The sales funnel is dead—well at least it should be. Yes, many companies love them, but the reality is, that building your brand with a lead funnel approach is a lot like a dog chasing its tail. It requires a lot of energy, for short-term results. The second you stop, the momentum stops, and you’re left feeling unstable and dizzy. If that isn’t enough, according to Forrester, less than one percent of the leads that come out of the bottom of that funnel will be loyal clients. That’s a lot of time…

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Blog-Go

Effectively Boost the Success of Your Go-To-Market Strategy with RevOps

A successful Go-to-Market Strategy unifies and streamlines the brand experience between a potential client through a repeat client and the processes between marketing, sales, and customer experience so well together that you can't tell where the one starts and the other stops.

It’s a practical path for creating alignment to go from launch to transform without losing momentum and stalling out somewhere along the way. A Go-to-Market Strategy is a foundation for building high-performing teams to s…

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Blog-Zensen

How a Conversational Strategy Helps to Scale Your Business

What does it mean to be interesting? According to Dictionary.com, interesting means “arousing curiosity or interest; holding or catching the attention”. Is your brand interesting? Does your marketing arouse curiosity or hold the attention of your intended audience?

To be interesting doesn’t mean you need to become a comedian or that suddenly you only share content featuring cute puppies. Being interesting means that you are interested in your audience’s needs and wants. It means that you can re…

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