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Executive Personal Branding

The Validity of Buzz Words

Buzz Words. They are great for generating interest, piquing curiosity, driving SEO and SMO (search engine optimization and social media optimization, respectively), and showing that you know how to follow trends. Sometimes they can even help you close the deal and sign new clients! Great things buzz words are—ooh wait there is another side to this, accountability.

Just using and promoting buzz words does not mean that you are honoring or able to produce the value that they represent, it simply …

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The Management / Employee / Customer Gap

Bruno Aziza is perhaps one of my favorite authors. His topics, books and articles are always spot on with great examples and usually from a perspective that you wouldn’t have initially thought of. In one of his articles, Creating A Social Media Strategy he addresses the issue of the gap between management, employees and customers. Here are a few of my favorite points that he made, along with my own comments:

Before selling an idea or product (any widget, or strategy for example), you must engag…

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Tom Capizzi Jr.: Handcuffed to the Front Door

Tom Capizzi Jr., of Capizzi Home Improvement wrote one of three forewards for Contractors: Doing it Right Not Just Getting it Done. Here is his . . . Enjoy!

In the early to mid-1990’s I began to make a deliberate effort to lead our company culture in a direction that would allow me to not be “handcuffed to the front door” of our business inhibiting me from pursuing other interests. I had spent several years “handcuffed to the front door” of my business in which most of the day to day business a…

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Chief Marketing or Metric Officer?

http://blogs-images.forbes.com/onmarketing/files/2012/08/1223_super-cmo_392x392.jpgHow important do you think it is for a CMO to be creative?

Traditionally, a CMO is defined as Chief Marketing Officer.

I saw an interview with a company that was seriously considering changing their definition to Chief Metric Officer. They felt measuring the metrics of campaigns was far more important than the creativity in today’s market.

When you look at recent economic events, let’s say over the last 3 years and factor in that an average CMO remains in one job for only 18 months, to me the title…

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Failure IS an Option

“Failure is inevitable, so the key to success is to be good at learning from it. The ability to capitalize on hard-won experience is a hallmark of the greatest organizations.” Robert I. Sutton

http://info.tmrdirect.com/Portals/69576/images/marketing-failure-is-not-an-option.jpgI was reading one of Sutton’s articles about mistakes and how leadership handles them and his view is dead-on. Most companies look for a secret weapon or secret boxed approach to sustainable success—I am sorry to break it to you, it doesn’t exist.

What does exist, are the simple actions that make a big diff…

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Looking to Achieve Results-Here Are 8 Tips

Here are some strategies that companies practice to achieve results. Here are eight ideas for you:
  1. Small group/team meetings to provide new employees with lunch 'n learn style background, through discussion, of company values, culture, client overviews, competitor analyses, professional development skills training, etc.
  2. Quarterly or more frequent all-hands meetings in one location with video conferencing for remote staff.
  3. Internal listservs pushing out periodic information
  4. Internal e…

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