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Branding Building Strategies

Solve Your Big Marketing Challenge with an On-Demand CMO

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Tell me where you want to be, and I’ll get you there.

Executive-Level Expertise | Interdisciplinary Approach | Cost-Effective

 I Want a Fractional CMO

What is a Fractional Chief Marketing Officer?

A Fractional CMO provides your business with the executive-level guidance of Chief Marketing Officer without the added expenses of salary, benefits, and other perks given to full-time executives because they (usually) split their time between several companies.

A Fractional CMO...

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When You Want Executive-Level Results at a Fraction of the Price

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Tell me where you want to be, and I’ll get you there.

Fresh Perspective | Executive-Level Expertise | Interdisciplinary Approach | Cost-Effective

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What is a Virtual Chief Marketing Officer?

A Virtual CMO is someone with the ability to work with you to reveal your business goals, design the strategy, programs, and operations you need to reach them, and then execute – all without having to hire and manage full-time staff.

A Virtual CMO can save your...

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Pivoting Your Business isn't Really Pioneering Innovation

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There’s a post going around various Facebook Groups that asks the words or phrases related to Covid-19 that you are most tired of hearing. The comments can be pretty funny. For me, it depends if you are referencing business or personal. Personally, I’m really tired of hearing “unprecedented times” and from a business perspective, it’s the word “pivot”.

According to Dictionary.com, PIVOT means a pin, point, or short shaft on the end of which something...

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The Future of Brands in a Post-COVID-19 World

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Late spring is when the chatter about “generations in the workplace” takes over my newsfeed. It makes sense, seniors are getting ready to graduate and executives need to know what they are in for with “this generation”. And, every year it is pitched as “something new” or “something impossible” or…well you get the idea - you’ve read the articles.

What’s often not talked about is WHY is this generation the way they are? WHAT...

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How to Build a Steady Stream of Referrals Right Now

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It’s easy to assume that your clients will refer you—after all they chose to do business with you and we all know you are AH-MAZ-ING! Right?!?!

Yeah, not so much.

Just because your clients chose to do business with you, doesn’t mean they will refer you. That is a fact.

You already know that a customer will share a bad experience with a company at three times the rate of a positive experience. So first a client has to have liked doing business with you—that’s...

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How to Create Mission and Vision Statements that are Sticky

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While these words are common-place in both the nonprofit sector and the business world, there is often a lot of confusion around what they actually mean. Without clarity, it can be challenging to know if your organization truly knows what it does and even more challenging for the market to understand why they should do business with you or donate to your organization. Remember, a confused mind never buys. So allow me to explain each of these as well as the organization's purpose and core...

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How to Amplify the Power of Personal Branding

Melanie Asher, MBAA strong personal brand can help you convey confidence, build your self-esteem, and position you to stand out from others. It’s about getting clarity about your own skill set, your mindset and for some, their life purpose. Intentionally investing in your personal brand, can land you a better paying job or make attracting more profitable clients easier. So it really is a worthwhile investment.

Like a professional brand, your name can be a major part of your personal brand. Since your...

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Are You Really Suffering from Snowflake Syndrome?

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A while back in one of my first books, I wrote about what I call “Snowflake Syndrome” and it was the hit of the book. That chapter was popular beyond the specific industry that the book was written for. Recently, I have had a few encounters that have reminded me of it and got me thinking that maybe I should expand upon it and release a new book. Maybe…what do you think? 

So just what is Snowflake Syndrome? It’s when a brand believes that it is unique in its...

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How to Maximize Your Newsletter Marketing Results

Read My NewsletterAt this point, it feels like newsletters have been around forever. I can barely remember a time where I was chatting with clients about creating a branded magazine or traditional newsletter. Yes I know they still exist, but most truly aren’t in need of actually being printed.

Newsletters, like most marketing, go in and out of popularity and are more successful for some businesses and industries than others. Having said that, they have been making a comeback…again. This seems to...

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How to Build the Ultimate Brand

Figuring out your brand personality it can seem to be just as hard as figuring out who you are. We all struggle (whether we admit it or not) when it comes to figuring out who we really are. It can take years of self-reflection and discovery only to discover that who we thought we were is not who we actually are…and then begins the process of accepting who we really are. Well guess what?

You don’t have that kind of time when it comes to building your brand.

Let’s look at building your brand from...

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