Articles

Blog Articles

Blog-Budget

How Much Should I Spend on Marketing?

This is one of the most common questions we get from clients. It’s a simple question with no straightforward answer. In other words, “it depends.”

I get it, it’s not the answer you want to hear. You would love to hear an exact number or formula that guarantees an exact ROI on every dollar spent. But that would be at best, misleading and at worse a straight-up lie.

There are too many variables to consider and it’s the wrong focus because marketing is bigger than just generating new leads for sa…

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Blog-Money

How Much Will It Cost to Work with a Fractional CMO?

If you’re evaluating whether a fractional CMO is right for your business, that is sure to be one of your first questions. Getting a clear answer to this question can be challenging because there are a variety of fractional CMO models that offer different levels of engagement, expertise, and pricing structures.

Let’s start with an average hourly rate. The average hourly rate of a fractional CMO is typically between $150-375 an hour. Some fractional CMOs charge by the hour and others work on a re…

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Blog-Options

The Four Archetypes of Fractional CMOs & How to Choose the Best for You

As fractional work gains popularity, various fractional CMO models are emerging. Some models focus exclusively on short-term strategic initiatives, like building a marketing plan or providing input on a strategic initiative, like a product launch or market expansion while others focus on long-term engagements providing leadership and integration of every aspect of an organization’s marketing team and program.  There is also a lot of frustration because the term "fractional CMO" is being used to …

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Blog-OldNewDirection

Case Study: From Divided Attention and a Lack of Accountability to a United Direction

All organizations if they last long enough will eventually plateau. They will reach a point where they’ve established brand recognition in the market, have loyal customers, and are perceived as a “traditional” brand. Usually, when a brand is described this way, it means that it is outdated but can still be relied upon for something.

This success should be celebrated and it’s vital that the leaders of the organization recognize that what got them there, isn’t going to take them successfully into…

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Blog-Victory

How Can a Fractional CMO Help Me Grow My Business?

Considering the many strategies, tactics, channels, and platforms available to drive growth, and coming up with a holistic marketing plan that takes a business’s stage and industry into account is a complex job. This is one of the core responsibilities of a Chief Marketing Officer—long-term strategy.

‍That is the role of a CMO or marketing director: to develop and execute these marketing strategies. Beyond that, they should be proactive in aligning with sales and client experience to ensure a c…

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Blog-Culture

Guest Post: A Quick Start Guide to Improve Your Organization's Culture

Culture is not easy to build. It's even harder to change. Mark Scrimenti is a Fractional COO/CPO and Founder of Vivid Path Growth Consulting. This is his specialty. This is a shortened and modified version of a longer article that he wrote on his blog. You can check it out here.

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And Mark Scrimenti says...

I don’t need to tell you how the pandemic and post-pandemic conditions continue to disrupt the workplace status quo. As a fractional COO specializing in small and m…

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Blog-TimeMoney

How to Know When Your Business is Ready to Hire a Fractional CMO

Hiring a fractional CMO allows your company to leverage the skills and insights of a seasoned executive marketer without the delay of the recruiting process and the added costs of a full-time employee. It also allows you to find the right combination of experiences and cultural fit at a price point that you can afford.

So how do you know you are ready for a fractional CMO?

Through many conversations with founders and executives, we’ve identified some of the most common indicators that it’s tim…

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Blog-Finance

Guest Post: How Your Business Can Benefit from a Fractional CFO

In continuing my series about fractional executives, I really wanted to feature a fractional CFO. Anthony Nitsos is a fractional CFO and founder of SaaS Gurus

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And Anthony Nitsos says…

Did you know that most fractional CFOs do not do finance? It’s true. They really do accounting! This means they are focused on collecting the data from various sources, classifying the data in the accounting system, and producing financial reports, KPIs, and metrics. These…

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Blog-Compass

Guest Post: Be Prepared for a Crisis with the 7 Principles of the CEO’s Compass

I, like you, I'm sure, have been having a lot of conversations about being prepared for the next unknown--crisis or pandemic. While I work with organizations in the aftermath and reputation management side, I wanted to share an article with you from fractional CEO, Deb Coviello for a different perspective. 

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Deb Coviello Says...

When an organization is experiencing a challenging situation, a crisis, or simply the perception of one, getting to the root…

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Blog-Content

Content Marketing Strategy - Benefits of Being a Likeable Brand

Did you know? 70% of marketers are actively investing in content marketing, making it critical that you develop a good content strategy to compete in your industry.

An effective content marketing strategy will answer specific questions like:

  • Who will be reading your content? How many audiences do you need to create content for? Just as your business might have more than one type of customer, your content strategy can cater to more than one type of user.
  • What problem will you be solving for …

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