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Truth Bomb: You Will Fail in Marketing and It's OK.

It’s true, 90% of all B2B companies market in pretty much the same way. It goes something like this:

  • Make a product/service

  • Talk a lot about their product/service

  • Produce a load of boring content and collateral to sell their product/service

  • Use various techniques to attempt to stand out and cut through the noise

  • Use a variety of channels and platforms like advertising, email, or direct marketing, as well as social media to make people aware of their product/service

  • Build a sales funnel and manage and …

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Do You Need A Website?

Seriously, I am asking. I am not sure that I am sold one way or another. As social media begins to grow-up and enter elementry school if you will, it has redefined how businesses think about marketing, communication with customers and employees, and brand portability.

So where do websites fit it? I think it is a justified question that will spark many different opinions.

Gone are the days where what the company says goes. For some it was replaced with customers speaking their mind—both good and ba…

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Should Your Company be Emulating Apple?

I was reading an article by Boyce Thompson on Builder Online. He wrote about how construction companies (builders in particular) look to star companies like Lexus in the 90’s and today Apple for inspiration. He started off great by encouraging companies to reinvent themselves and to not be intimidated by competition as the economy turns around, but then he does what every other person does that commends Apple for doing a great job—they only talk about an Apple product.

Instead of writing a testim…

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Emerging Trends in the Construction Industry

As the economy makes a slow come back and companies are beginning to think they see light at the end of the tunnel, drastic changes are still occurring. Some are with the economy, some specific to the construction industry and some still need to happen within individual companies.

The economy turning around is not going to save all of the companies that still remain. The economy that emerges will have vastly different rules, expectations, and reasons why people will buy. The companies that do sur…

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Brush Masters: Construction Companies Using Social Media-Behind the Scenes

Welcome back to part 2 of my interview with Josh Brottlund of Brush Masters. Make sure you check out Part 1 to learn about the tools he uses and the results he's received.

 

Behind the Scenes: the Marketing Strategy & Policies Around Social Media

Q: Does your company have a policy on social media?

A: No currently, we do not.

Q: What is your marketing strategy?

A: In the typical year, Brush Masters participates in several tradeshows, has heavy involvement with local construction associations (BATC – …

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Brush Masters: Construction Companies Using Social Media–The Tools

As construction companies begin to embrace social media, some are finding it harder than others. So to encourage using social media, I am sharing with you construction companies who have already had success with it. Today's interview is with Josh Brottlund of Brush Masters Painting, Drywall, and Pr-Finishing.

The Tools: Social media tools that are used and how they are utilized

Q: Please introduce yourself Josh, the company, and tell us about your responsibilities.

A: Hello, my name is Josh Brott…

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How Far is Too Far When Setting Hiring Criteria?

I once met with a company that openly admitted and bragged about their hiring criteria. They were certain they had figured it out—perfectly. This I had to hear!

The company prided itself on being a ‘green company.’ Being green, they felt was a core aspect of the business. Decisions were made and green policies were enforced around this concept. Being green was a key aspect in all of their marketing and they even educated customers and prospects about it. I commend this company for taking such an…

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News Release: Book Hammers Home Corporate Culture Message for Construction Industry

Bothell, Wash. –A new book, “CONTRACTORS: Doing It Right Not Just Getting It Done,” offers real-world advice to help managers in the construction industry build a corporate culture geared to success. The book provides a comprehensive look at how external branding programs and a strong corporate culture help construction companies overcome challenges and achieve their goals.

While it’s no secret that companies with strong cultures generally outperform companies that don’t, the construction industr…

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Stebnitz Builders is Included in a Book Benchmarking The Construction Industry

How can you tell if your contractor is the right one for you? How do you know that they have the knowledge to not only professionally complete a remodeling project on your home, but have the business knowledge and experience to stand behind their work? Thanks to Stebnitz Builders, author Mel DePaoli and other contractors across the country, the answers to these questions are found in the newly-released book, CONTRACTORS: Doing It Right Not Just Getting It Done.

The book is the result of two years…

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Congratulations to CP Environmental Group!

After spending about a year and a half with them, I am very excited to see this update!

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The CP Environmental Group team wishes you a Happy, Healthy and Prosperous New Year and would like to thank you for helping us make 2009 another successful year. 

As we look forward to this exciting and challenging New Year, we would like to share some highlights from 2009 that continue to shape us, and that ultimately become the building blocks of our future success. 

CP Environmental Group (CPEG) has conti…

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