Articles
How Far is Too Far When Setting Hiring Criteria?
I once met with a company that openly admitted and bragged about their hiring criteria. They were certain they had figured it out—perfectly. This I had to hear!
The company prided itself on being a ‘green company.’ Being green, they felt was a core aspect of the business. Decisions were made and green policies were enforced around this concept. Being green was a key aspect in all of their marketing and they even educated customers and prospects about it. I commend this company for taking such an…
News Release: Book Hammers Home Corporate Culture Message for Construction Industry
While it’s no secret that companies with strong cultures generally outperform companies that don’t, the construction industr…
Stebnitz Builders is Included in a Book Benchmarking The Construction Industry
The book is the result of two years…
Congratulations to CP Environmental Group!
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The CP Environmental Group team wishes you a Happy, Healthy and Prosperous New Year and would like to thank you for helping us make 2009 another successful year.
As we look forward to this exciting and challenging New Year, we would like to share some highlights from 2009 that continue to shape us, and that ultimately become the building blocks of our future success.
CP Environmental Group (CPEG) has conti…
Risky Move, Would You Tell Your Customers Not to Buy a Product You Sell?
The short answer is probably no, why would you think of such a thing? Or, if I wouldn’t recommend it, why would I carry it? But looking at the bigger picture, you may change your mind.I read a story on PRI about a grocery store in Italy that ran ads recommending their customers not buy bottled water at their store, or if they do, only buy local bottled water. If the store’s customers listen, the company stands to lose $140 million dollars over the next eighteen months.
This drastic action is one …
Looking to Achieve Results-Here Are 8 Tips
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Small group/team meetings to provide new employees with lunch 'n learn style background, through discussion, of company values, culture, client overviews, competitor analyses, professional development skills training, etc.
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Quarterly or more frequent all-hands meetings in one location with video conferencing for remote staff.
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Internal listservs pushing out periodic information
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Internal e…
What Business Are You In?
No matter how you spin it, define it or promote it, there are only two answers that are ever acceptable. These two answers fit every industry and business that ever has been, is currently or ever will be.
Yes I am aware that is a bold statement, but it is true.
All businesses are in the ‘people’ business or the ‘communication’ business. Actually, both of them are one in the same.
Every business exists to meet a need or desire of people and in order to do business with them, you must communica…
Panelist on Views from the Top on Blog Talk Radio
Remember, Your Customers Are Busy
I was reading Steve Pavlina’s series about how to network with busy people. The article itself is great. He goes over a lot of common sense things, and uses great analogies and stories to prove his point. His main point throughout the series is to help you see how a busy person perceives the way you are trying to contact them.
While I was reading this, it got me thinking that a lot of the points Steve makes, are the same points that companies tend to be ignorant of in their approach to marketing…
Fun or Boring Titles--You Pick!
In last month’s issue, he noticed how one title attracted more attention than any other and he wanted to know why—so he asked! What a novel concept! Here are all of the article titles that were in the newsletter:
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Why Even Good Marketing Fails – And How To…