Blog

Social Media: Company Accounts vs. Personal Accounts?

I was reading Ted Murphy’s blog post about his take on CEOs having personal blogs and being on Twitter. While he made many great points, I feel the strongest one is this:
“The IZEA blog is focused on things relevant to IZEA and our community. Ted.me is filled with content relevant to me and my personal thoughts about the world around us. While there is some overlap in audience each blog has a different message and bond with the reader.”
This is a very important ‘rule’ that companies of all siz…

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Working At The Office or At Home?

In interviewing various companies about social media, I have come across a couple virtual companies or “Alternative Workplace Strategies” if you want a technical name for it. No this is not a new concept and as time goes by it is becoming more widely accepted, even encouraged according to a survey co-conducted by Microsoft.

“The first reason is about people — the ability to attract and retain talent and provide a better work-life balance by enabling employees the flexibility to work remotely. Sec…

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How to Change Your Business without Hiring Anyone to Help

The simple things in life make all the difference in the world. Yet it seems to be human nature to complicate them, which inevitably screws things up.

When you think back to all the experiences you have had over your lifetime, the ones that stand out the most are always the simplest ones like making bread with grandma or playing ball with your dad? How did you feel when you heard “thank you” from the person you least expected to say it? Thank you is a very powerful phrase.

Jon Gordon wrote a great…

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Amazing Customer Service--You Are Not That Special

Being new to the west coast, there are all kinds of new stores and experiences to be had. Overall, I am amazed at how there IS customer service here. At first it was kind of creepy, because I was not use to it. I talk about it, I promote it, I do my best to live it, but in the end customer service is the experience you have whenever you walk into or work with a company. That being said, the eastern part of the country has nothing on the west.

My husband and I were asked what we thought about the …

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Twitter for Business

Like so many, I am relatively new to the world of Twitter. Before signing up though I wanted to know “if anyone has received business from Twitter.” I posted that question on various sites to see what others experience has been. The general consensus was that no one has received business (directly) from Twitter. So if you are looking to get more business from a new source, you will have to look elsewhere.

That being said, if you are looking for a tool to get the word out about your company, your …

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How Do You Sound on Your Podcasts?

Podcasts and webinars are a great way to receive information and not interfere with your day. Those who are capable can listen to them and still get work done. However, here is my problem with them. Have you noticed that the majority of people who podcast or on webinars sound simply put, stupid? Yes I did just say that.

I cannot tell you how many podcasts I have listened to that I get so annoyed I just shut it off. I have even stopped listening to webinars that I have paid for because the people …

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Economy Changes, What Do I Do?!

What is going on in the media is great example of ‘jumping on the bandwagon.’ Every time I turn around there is another story about how the economy is plummeting. No one knows what to do about it and everyone has an opinion on how to fix it. Since this topic alone could be a series of books at best, I will narrow my focus to businesses and ‘What should we do to get through these times?’

When times are good and the economy is booming, we are too busy to work on our business and fix the things that…

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Customer Service is Expected

MYTH: All companies provide customer service.

FACT: All Customer Service IS PR.

I can’t tell you how many times a day I hear a company advertise or an employee say their company offers great customer service. In today’s day and age, customer service is not something you advertise—it is simply something you do, it is expected.

What is your take on customer service? Should companies use it in marketing? Should it be perceived as a unique feature?

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