Articles

Risky Move, Would You Tell Your Customers Not to Buy a Product You Sell?

http://www.nicheprofitclassroomlive.com/wp-content/uploads/2010/06/bigstockphoto_Dont_Do_It__2137546.jpgThe short answer is probably no, why would you think of such a thing? Or, if I wouldn’t recommend it, why would I carry it? But looking at the bigger picture, you may change your mind.

I read a story on PRI about a grocery store in Italy that ran ads recommending their customers not buy bottled water at their store, or if they do, only buy local bottled water. If the store’s customers listen, the company stands to lose $140 million dollars over the next eighteen months.

This drastic action is one …

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Looking to Achieve Results-Here Are 8 Tips

Here are some strategies that companies practice to achieve results. Here are eight ideas for you:
  1. Small group/team meetings to provide new employees with lunch 'n learn style background, through discussion, of company values, culture, client overviews, competitor analyses, professional development skills training, etc.
  2. Quarterly or more frequent all-hands meetings in one location with video conferencing for remote staff.
  3. Internal listservs pushing out periodic information
  4. Internal e…

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What Business Are You In?

No matter how you spin it, define it or promote it, there are only two answers that are ever acceptable. These two answers fit every industry and business that ever has been, is currently or ever will be.

Yes I am aware that is a bold statement, but it is true.

All businesses are in the ‘people’ business or the ‘communication’ business. Actually, both of them are one in the same.

Every business exists to meet a need or desire of people and in order to do business with them, you must communica…

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Panelist on Views from the Top on Blog Talk Radio

I just finished a great interview with @Adrienne Graham of Empower Me. Just to recap, some topics that were covered were following your passion, motivation to think big, act big and believe big.  We also shared best practices on starting out on your own, selecting an advisory board, finding mentors, stepping out of the comfort zone of “safe” businesses and really going for broke (so to speak). Pam Perry was also on the call and shared a lot of great advice as well. When the audio is available I …

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Remember, Your Customers Are Busy

I was reading Steve Pavlina’s series about how to network with busy people. The article itself is great. He goes over a lot of common sense things, and uses great analogies and stories to prove his point. His main point throughout the series is to help you see how a busy person perceives the way you are trying to contact them.

While I was reading this, it got me thinking that a lot of the points Steve makes, are the same points that companies tend to be ignorant of in their approach to marketing…

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Fun or Boring Titles--You Pick!

As some of you know, I write articles for The Productivity Institute’s monthly newsletter. I was speaking with Bruce Newman, the Vice President of the company about some of the results the newsletter has gotten him and the people he features.

In last month’s issue, he noticed how one title attracted more attention than any other and he wanted to know why—so he asked! What a novel concept! Here are all of the article titles that were in the newsletter:
  • Why Even Good Marketing Fails – And How To…

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The Results to Some Simple Market Research

As you know, Omicle moved from being a design and web company to helping companies connect their culture with their branding about a year and a half ago. Not only did the purpose of the company change, but so did its market, the approach to get in front of the market and I, as owner had to change as well.

I have spent a good portion of the last year and a half doing research to find out if this new focus was viable, who my market would be and what would appeal to them. Overall, I think I have fo…

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Interview with Bonin Bough of Pepsi Co & Marian Salzman of Porter Novelli

I had the opportunity to interview Bonin Bough of PepsiCo and Marian Salzman of Porter Novelli about PepTrends and social media in general. Bonin Bough is the Global Director of Digital and Social Media at PepsiCo and Marian Salzman is the CMO at Porter Novelli and one of the top five trendspotters in the world.

#Peptrends was the first known campaign of its kind. “Anything you learn is a great learning,” Bonin comments on the results. “By no means do we have a monopoly on great ideas or great th…

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Beyond #PepTrends with Bonin Bough of Pepsi Co & Marian Salzman of Porter Novelli



On April 1, 2009 Pepsi rocked the Twitter community with their Peptrends Campaign. Using the hashtag #peptrends, almost 2,000 tweets were exchanged between PepsiCo’s top communicators, the press, twitter users and Porter Novelli’s Marian Salzman. PepsiCo’s goal was to show that they are an open, collaborative company by inviting the outside in and taking the inside out. They also wanted to show that they are a pioneer of social media. The fast-paced conversation covered a range of topics—Total C…

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Christine Perkett Creates Virtual Work Before It Was Common Place

What started off as an interview with Christine Perkett of PerkettPR about social media, expanded to also include a discussion about the virtual world of PerkettPR and the things companies need to consider when deciding to take on social media. I found my conversation with her to be both enlightening and rewarding.

From the beginning she created her own way and has held true to her values. Creating a virtual company at a time when it was not common (the mid 90s) was not an easy task. Neither was…

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