Melanie Asher Earns CEPA Credential, Expanding Omicle’s Services to Strengthen Company Value and Exit Readiness

Olympia, WA – May 2025 – Melanie Asher, MBA, Fractional Chief Marketing Officer and founder of Omicle LLC, has earned the Certified Exit Planning Advisor (CEPA) designation through the Exit Planning Institute, joining a global network of advisors equipped to help businesses build enterprise value and prepare for ownership transitions.

Known for her ability to turn operational chaos into brand clarity and measurable growth, Melanie’s CEPA certification reinforces Omicle’s focus on connecting strategy to results—not vanity metrics.

“Most founders/CEOs don’t need more marketing noise—they need strategy that builds value,” Melanie said. “Earning my CEPA certification reinforces what I already deliver: marketing and operational leadership that drives clarity, growth, and valuation–while taking my clients further.”

Strategic Planning Meets Exit-Ready Execution

The CEPA program introduces a comprehensive methodology—Value Acceleration™—to align business, personal, and financial goals. Melanie integrates this into her core services, helping clients:

• Strengthen cross-functional alignment between executive leadership, marketing, finance, and ops

• Build value that supports succession, investment, or sale

• Avoid fragmented decision-making and random tactics

Why it Matters to Omicle's Clients

Most business owners will face a major transition in the next decade, yet few are prepared. According to the Exit Planning Institute, 79% of business owners plan to transition within the next 10 years, yet most are unprepared. With CEPA, Melanie is now even better equipped to guide clients through this critical phase, providing actionable insights that lead to long-term success. Melanie’s CEPA certification allows her to offer founders a unique edge—strategic planning that links every initiative to an outcome investors care about: value.

Whether you’re optimizing for growth, actively seeking buyers, or simply want to future-proof your brand, Melanie now offers expanded services designed to help you get there faster, and with less guesswork.

This certification enhances Omicle’s offerings in three key areas:

• Exit Planning Strategy: Giving business owners confidence in transition-readiness

• Value Creation: Building long-term valuation into brand and operational initiatives

• Growth Alignment: Making sure every team, tool, and campaign contributes to bigger-picture goals

Omicle continues to serve funded startups, growth-stage companies, and mission-driven B2Bs—now with even greater capability to help them scale with purpose and exit on their terms.

A Better Path Forward for Founders and CEOs

Omicle has long been known for helping clients define bold messaging, improve marketing performance, and operationalize growth. With CEPA, Melanie now offers a complete system to guide founders through the value-building process—supporting stronger financial positioning, smoother transitions, and real competitive advantage.

What Does This Mean for Omicle’s Clients and Future Clients

Melanie’s CEPA certification adds new dimensions to Omicle’s suite of services, offering clients:

• Strategic Exit Planning Strategy: Giving business owners confidence in transition-readiness..

• Enhanced Value Creation Strategies: Developing initiatives that increase company valuation while ensuring alignment with personal and professional goals.

• Comprehensive Advisory Services: Bridging the gap between operational efficiency, brand excellence, and sustainable growth.

Current and potential clients interested in increasing their business valuation or exploring exit opportunities are encouraged to connect with Omicle to discuss how these new services can support their goals.

Building Community Through Collaboration

Melanie’s journey to CEPA certification reflects her dedication to building value not just for individual businesses but also for the broader community of entrepreneurs and executives she serves. By leveraging her expertise, Melanie aims to create a ripple effect of growth, sustainability, and success.

“This certification isn’t just about what it adds to my resume,” Melanie said. “It’s about what it allows me to bring to the table for my clients. Whether you’re looking to scale, exit, or simply grow more efficiently, the goal is to build something enduring, impactful, and valuable.”

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About Melanie Asher, MBA, CEPA. Melanie Asher is the founder of Omicle, a Fractional CMO firm dedicated to helping businesses achieve operational excellence and revenue growth. Known for her visionary leadership and ability to implement practical solutions, Melanie has worked with early-stage SaaS companies, B2B organizations, and nonprofits to refine brand strategies, optimize marketing efforts, and improve operational efficiency. She is an internationally recognized author and speaker, with three published books on culture-driven branding and extensive experience guiding businesses through transformative growth. Connect on LinkedIn.

About Omicle. Omicle specializes in connecting operational strategies to outcomes that drive brand, marketing, and revenue goals. With expertise in category design, marketing strategy, and operational alignment, Omicle helps clients unlock their potential and achieve sustainable growth. Learn more at www.omicle.com.

About the CEPA Program. The Certified Exit Planning Advisor program was specifically designed for business advisors who work closely with owners of privately held companies. The organizing principle of the program is Master Planning, the alignment of the three legs of the stool (business, personal, financial), which is executed through the implementation of a process called the Value Acceleration Methodology™. Certified Exit Planning Advisors help to identify, protect, build, harvest and manage wealth to assist business owners and their families through an ownership transition.

About the Exit Planning Institute. The Exit Planning Institute delivers interactive education and training, performance-enhancing resources, and strategic tools designed to enhance the exit planning profession. The Institute is considered the standard trendsetter in the field of exit planning. It is the only organization that offers the Certified Exit Planning Advisor (CEPA) program which qualifies for continuing educational credits with twelve major professional associations, making it the most widely accepted and endorsed professional exit planning program in the world.

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Connect and Learn More If you are interested in exploring how Melanie’s CEPA certification can benefit your business or if you have referrals for companies looking to build value and prepare for future opportunities, contact Omicle today.