How to Improve Your Marketing to Xennials: They are Not Millennials


Xennials aren’t often talked about—as they aren’t an official generation. Instead, they are a subset between Gen X and Millennials born between the years of 1977-1983. This micro-generation doesn’t fit into either generation completely and still has enough traits and trends that end up creating a group of their own. They spent their childhoods outside without the need to update social media and were the first to be told to figure social media out in the workplace because of the boom in their early 20s.

What Key Events Influenced Xennials?

Xennials have the same influences as Generation X and Millennials.  

Marketing to Xennials. 

The techniques that they prefer include:

  • Have an up-to-date website with current relevant photos.
  • Demonstrate that you are tech-savvy including your use of social media. Utilize nostalgic hashtags on social media, such as #TBT (Throwback Thursday) and #FBF (Flashback Friday).
  • Xennials don’t shy away from embracing social media. However, unlike younger generations, they’re more inclined to have a love/hate relationship with it.
  • Don’t call them Millennials.
  • Focus on health and balance as a differentiator and value-add. This includes natural and home remedies as well.
  • Share your company/brand history on your website or social media.
  • Bring back old products or services due to popular demand.

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