What Business Are You In?

No matter how you spin it, define it or promote it, there are only two answers that are ever acceptable. These two answers fit every industry and business that ever has been, is currently or ever will be.

Yes I am aware that is a bold statement, but it is true.

All businesses are in the ‘people’ business or the ‘communication’ business. Actually, both of them are one in the same.

Every business exists to meet a need or desire of people and in order to do business with them, you must communicate in some way. For some, this is done in person, others it is via the web, phone, video or even while gaming. Regardless of the style of communication, businesses must communicate with customers, prospects, vendors and employees.