Do You Want to Know How Your Competition Gets Work?

Here are some interesting stats from a survey done in late 2010 of commercial construction and design companies:

• 83% said their primary source of business is repeat clients, referral and networking
• 17% would be receptive to starting a relationship with someone from a cold call, 20% would review printed material, and 87% would if introduced by a trusted colleague
• 93% of the industry belongs to at least one business or trade organization, 80% attend at least monthly events, and 20% do not attend at all
• 51% of companies allocate less than $5,000 per year for marketing

So now you know what your competition is doing and you know how to get ahead. What is your next step going to be?

(Stats were printed in an article featured in Construction Executive 12/10, by Craig Noble.)