Do You Have an Authentic Brand?

When a company is successful at this, it can receive benefits of over 6 times the amount of revenue growth and over 7 times the amount of job growth. If that is not enough, companies listed on the Fortune 100 Best Companies to Work for significantly outperform the S& P 500, according to an 11-year study by John P Kotter and James L. Hesket.
The culture of your company drives how your prospective customers will perceive you. Everything that anyone from the company does affects this: how a rep lands a client, how the phone is answered, how the accountant pays an invoice.
How authentic are you?
Categories
- Blog Articles (141)
- Client Case Studies (18)
- Services Available by Omicle (8)
- Omicle In the Media (32)
- Brand Experience Strategy (40)
- Branding Strategies in Marketing (84)
- Customer Experience Strategy | CX Strategy (48)
- Develop a Growth Mindset Marketing (29)
- Effective Digital Marketing Strategy (47)
- Executive Personal Branding (39)
- Go To Market Strategy (29)
- Holiday Marketing Strategies (2)
- Category Design (2)
- Marketing Operations Strategy (15)
- Impact of Business on the Economy (55)
- Scaling Your Business (41)
- Scaling Your Business HUSTLE Stage (30)
- Scaling Your Business GROWTH Stage (34)
- Scaling Your Business TRANSFORM Stage (25)
- Importance of Diversity and Inclusion | DEI (3)
- INSIDE OUT Project: The New Board: It Doesn't Hurt to Be Different (5)
- Multi-Generational Marketing Strategy (11)
- Social Media Marketing Strategy (45)
- Strategies to Build Brand Loyalty (33)
- Guest Post (6)
- Hiring a Fractional CMO or Marketing Agency (9)