In order for your brand to resonate with the market, it has to be authentic. This means that the external actions of a company need to align with its internal culture--or do what you say you do.
When a company is successful at this, it can receive benefits of over 6 times the amount of revenue growth and over 7 times the amount of job growth. If that is not enough, companies listed on the Fortune 100 Best Companies to Work for significantly outperform the S& P 500, according to an 11-year study by John P Kotter and James L. Hesket.
The culture of your company drives how your prospective customers will perceive you. Everything that anyone from the company does affects this: how a rep lands a client, how the phone is answered, how the accountant pays an invoice.
How authentic are you?
In order for your brand to resonate with the market, it has to be authentic. This means that the external actions of a company need to align with its internal culture--or do what you say you do.
When a company is successful at this, it can receive benefits of over 6 times the amount of revenue growth and over 7 times the amount of job growth. If that is not enough, companies listed on the Fortune 100 Best Companies to Work for significantly outperform the S& P 500, according to an 11-year study by John P Kotter and James L. Hesket.
The culture of your company drives how your prospective customers will perceive you. Everything that anyone from the company does affects this: how a rep lands a client, how the phone is answered, how the accountant pays an invoice.
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