It's Time to Solve Your Big Marketing Challenge with a Fractional CMO

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As a busy leader, you know you need marketing, you know you need resources and tools to manage it, but you don't know where to start. Or, you have at least some of this, but it's not delivering the ROI that you expect. Busy executives of growing companies often hit this turning point where marketing efforts are no longer a match for their plans which often leads to hail mary marketing...producing the lack of results that you would expect. 

What results do you want to achieve? We’ll get you there.

Executive-Level Expertise | Interdisciplinary Approach | Cost-Effective

 I Want a Fractional CMO

What is a Fractional Chief Marketing Officer?

The rise of the Fractional CMO comes at a great time: CEOs are looking to make sense of both the digital transformation and the pandemic and CMOs thrive on the opportunity to problem-solve, a chance to leave a lasting impact on the companies that we align with, and have an entrepreneurial spirit. A Fractional CMO provides your business with the executive-level guidance of a full-time Chief Marketing Officer without the added expenses of salary, benefits, and other perks given to full-time executives. This is because a Fractional CMO (usually) splits their time between several companies.

With a unique blend of marketing, strategy, operations, and entrepreneurial experiences, a Fractional CMO comes with an approach that is equally effective whether you’re launching a new company or product or trying to expand to a new market. They provide a broad and fresh perspective that includes both strategic elements and tactical execution. They are qualified to take on many roles or responsibilities and have great insight into how the different aspects of an organization can work together. While they can focus on the broad picture of your organization (like we do with our Be Ready to Scale Audits), they can also focus on specific goals such as improving or upgrading marketing operations, rebranding the company or a product, or marketing strategy execution.

According to Hubspot, it is estimated that a company can save up to 74 percent from hiring a virtual or on-demand CMO versus a full-time employee. Without all of the overhead of a full-time CMO, you can still have the same level of expertise and results. The average salary for a full-time CMO can be up to $170,000 a year.

Thanks to technologies like video conferencing, project management tools, and online software, you are not confined to local talent and can expand your search parameters to find the right person anywhere in the world when you need them. Omicle has clients all over the USA. With 20 years of experience in brand building, marketing, digital marketing, social media, marketing operations, and as a board and executive advisor, we can help you fill the strategic and execution gaps, ensuring you don’t fall behind the competition. Let’s chat.

How is a Fractional CMO able to respond to my organization's problems quickly?

Embedding with the executive team is critical. It gives the Fractional CMO a top-down perspective to quickly assess where to focus to drive short and long-term results, and what additional skillsets might be needed to drive initiatives forward in a cost-effective way. Fractional CMOs bring a variety of experiences to your organization – which gives you an unfair advantage. Omicle has the tools needed to be nimble and responsive, quickly.

A Fractional CMO delivers:

  • An aligned strategy for sales, marketing, and operation efforts that accelerate your growth
  • A measurable, go-to-market strategy that supports your business goals
  • Agile implementation to accelerate results and empower your team

What is the typical working arrangement for a Fractional CMO?

The engagement is part-time in nature and usually lasts between 3-18 months. There are exceptions to this of course, but that is the normal range of engagement. You get the support you need when you need it. A Fractional CMO is flexible to meet in-person, via Zoom, or at a third-party location for client meetings, cadences, and other regular or recurring tasks.

Do I Really Need a Fractional Chief Marketing Officer?

  • If you have an existing marketing team that needs executive-level guidance, perspective, and leadership, then YES. Let’s chat.
  • If your executive team would like an independent, outside perspective on your business and go-to-market strategy and tactics, then YES. Let’s chat.
  • If you’re planning on hiring a VP Marketing or CMO full-time employee and want to get a running start on major go-to-market activities so you can take the time to find the right hire, then YES. Let’s chat.
  • If you've hired a DEI professional and want your market to know the amazing work you're doing, then yes. Let’s chat.

How Do I Choose the Right Fractional CMO for me?

It’s simple and comes down to three criteria: your budget, professional expertise, and culture fit.

  • BUDGET: This one is straightforward. You probably already have an idea of what you want to spend on marketing. Your budget for a Fractional CMO will need to be factored into this along with a designated amount for ads or operational tools depending on the project.
  • PROFESSIONAL EXPERTISE: While anyone can call themselves a Fractional CMO with limited experience and with so many people now working remotely, there will be a difference in the results that you get when you work with someone who has experience aligned with your goals.
  • CULTURE FIT: You probably don’t realize how often you’ll be working with your Fractional CMO. Anytime there is a marketing, customer experience, or sales question your Fractional CMO should be the first person you call. You and your Fractional CMO will also need to be able to share uncomfortable truths with each other—After all, the first step toward solving a problem is recognizing that you have one. The more open you can be with each other, the better your chances are of finding solutions.

Though your results may vary, the benefit is clear – if you are looking to position your company for a new market or gain a greater handle on the essence of contemporary marketing, sales, and operational alignment, a Fractional CMO can be of great benefit.

What’s the Difference Between a Fractional Chief Marketing Officer and a Marketing Firm?

One of the biggest hurdles that executives run into when communicating with a marketing agency is that they don’t know how to explain what they really hope to achieve. When you can’t communicate what you want, it leaves both you and them frustrated and results harder to achieve. A Fractional CMO knows the lingo, and can accurately explain your goals and the way to get you there.

A Fractional CMO supports the development of growth strategies that will positively impact your entire organization as well as adept at spotting and filling in gaps in the execution that might exist in your team. A Fractional CMO is better positioned to execute a quick pivot in strategy. A Fractional CMO is also able to adapt to your culture and embed within your staff while a marketing firm will always be more of a third-party resource.

Another key difference is that a marketing firm is hired to focus on executing specific campaigns, while a Fractional CMO is brought in to improve your team, operations, and business strategy—not to please everyone, including you. This means that you need to be prepared for constructive criticism. To get the most from the relationship, remember, the advice and opinions shared with you are genuine and intended to help you/your company grow and get better results.

What’s the Difference Between a Virtual CMO and a Fractional CMO?

From an SEO perspective, nothing. Virtual CMO, Fractional CMO, Interim CMO, On-Demand CMO, and Outsourced CMO are all terms that are used interchangeably. Virtual, Fractional, and On-Demand are newer terms based on today’s business environment. Interim and Outsourced are more traditional terms and may carry some “traditional” stereotypes of old white men or in-the-box job expectations.

We focus on designing and executing marketing operations and programs tailored to your business and training your team on the basis of sound business intelligence, neuromarketing, and the art of creativity, to ensure your marketing stays focused and effective no matter what happens with the economy.

 I Want a Fractional CMO

Omicle delivers brand clarity, marketing strategy, and operational efficiency to prepare leaders to scale their business. If you are ready to scale your business, contact us today to get started.

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