Client Case Studies


Case Study: Growth and Change Elicit Strong Feelings for Everyone in a Company

When the founder left the industry-leading company where he’d worked for the better part of a decade to strike out on his own, he had big ambitions: to compete with his former employer on a global scale, with an offering that would set a new industry standard for ethics, safety, and client value.

He was soon joined by two colleagues he’d met during his 16-year tenure in the industry, who had also become friends. The three shared the same vision for improving the industry, and together they atta…

Read more…


Case Study: The Fundamentals of Actually Growing a Profitable Podcast

Over the last few years, I have worked with various podcast hosts and producers to improve their show and take it to the next level. Instead of sharing each one as a separate case study, I figured I would combine it into a frequently asked questions article.


What should I name my podcast?

Naming a podcast and naming your business are two different conversations. There are arguments for both approaches: giving them the same name and giving them a different name. It depends on what the conten…

Read more…


The FAQs of Working with a Fractional CMO

What is a fractional CMO?

A fractional CMO is a contract Chief Marketing Officer (CMO), retained on a part-time basis to provide executive marketing leadership for a growing business. They are a key part of your executive team brought in to take a holistic view of your business. They seek to understand your business objectives with enough clarity to develop fresh and impactful marketing strategies that will drive growth for your organization. They work with you to develop strategic insights, fo…

Read more…


Do You Need a CMO or a Fractional CMO?

Hiring a CMO or Director of Marketing can be challenging. These are very important roles that can make or break an organization— especially when you factor in the costs of recruiting, benefits, and the equity you may have to hand over. To invest all this in finding a CMO when there is no guarantee they will be a fit is a massive risk to take on.

‍Fractional work is the new full-time employee. Whether you call it part-time, interim, gig work, virtual, on-demand, contract work, consultant, or fra…

Read more…

paths website image

Case Study: A Multi-Faith Organization Re-brand for Growth and Success

Bridging bias and building unity through multi-faith peacemaking.

Project Challenge

The board was interested in creating more consistency with their marketing and better leveraging digital and online marketing. They also were in a prime position where rebranding the organization could give them the blessing of a founding member and be a conversation-starter for new initiatives that the organization was about to launch.

Target Markets

  • Faith-based organizations
  • Faith-based professionals

Read more…


Case Study: It's Time to Level Up and Re-branding the Leadership Expert

Bill works with organizations to transform reactive problem management into proactive, results-based solutions.

Mel challenges me to expand my own thinking in order to create a successful business. She is pleasant to work with and her talent is unmatched. I’ve been able to rebuild my entire program under her guidance and coaching. She challenges me to think beyond the norm and work through problem-solving issues that produce tangible outcomes for my clients. We rebuilt everything from the phi…

Read more…


Case Study: The Re-branding of a Speaking Industry Legend Lois Creamer, Book More Business

Yes, Lois Creamer is a Raving Fan of Melanie Asher. Here's why...

Project Challenge

  • Lois came to us with a very outdated website and was looking for a complete refresh of her website's appearance and content. She had been in business for decades but wanted her website to look more modern and professional.
  • Lois works with speakers, consultants, and subject matter experts to book more business, make more money, and fully monetize their intellectual property.

Target Markets

  • Professional …

Read more…


Case Study: Brand Building for the Education Subject Matter Expert

"Our expectations were exceeded. We provided them with the content for our new website and they immediately began designing a beautiful, inviting and user-friendly site. As a result of their impressive designs, our website traffic has exploded and we now have a solid social media platform. We are now working on a 2.0 version to be released shortly. Thank you-Team Omicle for a job well done."

Ed.D-DEO, Center for Student Achievement Solutions

About the Business

  • Chandra’s …

Read more…